Email Strategy

Optimise the yield from your email channel

Getting your marketing mix right is a delicate operation, with brand strategy, email and organic and paid marketing all playing an important role. The Orchard helps to nurture your earned and owned data without the risk posed by other advertising platforms who might increase pricing, change algorithms or alter privacy policies.

So, don’t bet the farm on ad spend and paid channels. To truly reap the rewards of your hard earned client base and maximise return on your marketing investment, prioritise a comprehensive email strategy. Usually, that goes a little something like this.

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The average email marketing ROI is $38 for every $1 invested.

Prior to engaging your database, we perform an email audit and customer analysis to understand your buyers’ demographics, behaviours and pain points, which underpin every campaign and automated sequence that follows.

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Customers are 138% more likely to shop online if they receive an email.

Database management, segmentation and list hygiene are also central to the long-term success of an email marketing strategy, which should encompass all elements of the customer lifecycle, from acquisition and activation to retention. Also, we’ll often supplement email with SMS marketing support to make sure we’re utilising all customer touchpoints for your brand.

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Campaign segmentation can increase revenue by as much as 760%.

Once we get to know your brand, your goals and your audience, our strategy guides what email marketing looks like for your brand. Each campaign and sequence is then designed and written by our team of in-house creatives, all while you enjoy the fruits of our labour – an engaged database.