About The Orchard
Australia’s Ecommerce Email & SMS Marketing Specialists
2010
Since 2010, The Orchard have helped over 500 brands transform their businesses with results-driven email marketing and automation.
After working with up-and-coming lifestyle brands, through to Australian household names like Nintendo and Medibank, we are now dedicated to helping eCommerce businesses attract, convert and retain customers with our in-house team of email creatives and lead generation specialists.
A lot has changed since 2010, thanks to advancements in automation, behavioural and trigger-based technology, contextual messaging systems, online lead generation, lead scoring and CRM platforms, but one thing remains the same…
Our passion for email marketing and its potential for creating seamless online shopping and email experiences that cultivate lifelong customer loyalty.
John Scott
Co-founder, Email Marketing Specialist
I have more than 15 years experience managing online campaigns for brands including Betfair.com, Nintendo Australia, Jeanswest, Realestate.com.au, AFL, V/Line, Medibank and many more. My online campaign experience has a specific focus on email marketing (design, acquisition, retention and deliverability), social media marketing, integrated direct marketing, online lead generation, and opt-in email list growth and management.
With over 10 years additional experience in Graphic Design and Print Management I have a broad appreciation of utilising both online and offline marketing to create fully integrated marketing campaigns.
Specialties: Email Marketing, Online marketing, digital media, SMS Marketing, social media strategy, website design & development, blogging, online content management, social media marketing & design, graphic design, SEO, online advertising through PPC, and Google Analytics
Wei Tan
Co-founder, Email Marketing Specialist
Wei has 15+ years of digital experience, with a particular focus on email marketing.
On top of working with brands on deliverables such as list growth, audience engagement and email deliverability, Wei also applies omni-channel strategies with his approach. Meaning email isn’t just treated as a standalone channel but integrated into the overall marketing mix.
With in-depth knowledge of email topics such as content hierarchy, user engagement, mobile optimisation, list hygiene and sender reputation, Wei applies technical expertise along with practical and real-world marketing initiatives.
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