About The Orchard

Australia’s Ecommerce Email & SMS Marketing Specialists


Since 2010, The Orchard have helped over 500 brands transform their businesses with results-driven email marketing and automation.

After working with up-and-coming lifestyle brands, through to Australian household names like Nintendo and Medibank, we are now dedicated to helping eCommerce businesses attract, convert and retain customers with our in-house team of email creatives and lead generation specialists.

A lot has changed since 2010, thanks to advancements in automation, behavioural and trigger-based technology, contextual messaging systems, online lead generation, lead scoring and CRM platforms, but one thing remains the same…

Our passion for email marketing and its potential for creating seamless online shopping and email experiences that cultivate lifelong customer loyalty.

John Scott, Co-founder of The Orchard Agency, eCommerce email marketing specialist

John Scott

Co-founder, Email Marketing Specialist

An email and SMS marketing expert with a proven track record of helping build sophisticated and results-driven email strategies with a particular focus on D2C e-comm brands.

With 20+ years of experience in the world of email marketing and as Co-founder of one of Australia’s most established email marketing agencies, I’m a passionate advocate for developing high-quality and high-performance email and SMS campaigns.

Strategic and data-driven, I use my advanced Klaviyo and performance email marketing skills to help e-commerce business owners close the gap between acquisition, retention and loyalty to develop long-term brand advocates.

Wei Tan

Co-founder, Email Marketing Specialist

Wei has 15+ years of digital experience, with a particular focus on email marketing.

On top of working with brands on deliverables such as list growth, audience engagement and email deliverability, Wei also applies omni-channel strategies with his approach. Meaning email isn’t just treated as a standalone channel but integrated into the overall marketing mix.

With in-depth knowledge of email topics such as content hierarchy, user engagement, mobile optimisation, list hygiene and sender reputation, Wei applies technical expertise along with practical and real-world marketing initiatives.

Wei Tan, Co-founder of The Orchard Agency, eCommerce email marketing specialist

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