Expert Email Marketing, No Matter the Platform
Your email platform is just a tool, and its success depends on how well it’s used. Many brands struggle with poor email performance because they aren’t leveraging their platform’s full capabilities or are stuck with an ESP that doesn’t align with their needs.
At The Orchard Agency, we work with all major email marketing platforms, optimising automations, segmentation, deliverability, and reporting to help your business scale. Whether you’re looking to improve your current setup or migrate to a better solution, our platform expertise ensures a seamless transition and stronger email performance.
The average email marketing ROI is $38 for every $1 invested.
Prior to engaging your database, we perform an email audit and customer analysis to understand your buyers’ demographics, behaviours and pain points, which underpin every campaign and automated sequence that follows.
Customers are 138% more likely to shop online if they receive an email.
Database management, segmentation and list hygiene are also central to the long-term success of an email marketing strategy, which should encompass all elements of the customer lifecycle, from acquisition and activation to retention. Also, we’ll often supplement email with SMS marketing support to make sure we’re utilising all customer touchpoints for your brand.
Campaign segmentation can increase revenue by as much as 760%.
Once we get to know your brand, your goals and your audience, our strategy guides what email marketing looks like for your brand. Each campaign and sequence is then designed and written by our team of in-house creatives, all while you enjoy the fruits of our labour – an engaged database.
Migrating or Optimising Your ESP? We Make the Process Seamless
Many businesses choose an email marketing platform without fully understanding its capabilities. As a result, they underuse automation, fail to segment effectively, and struggle to drive engagement. Worse, some brands outgrow their current platform but hesitate to migrate due to complexity, data loss concerns, or downtime risks.
A well-optimised ESP can turn email into a high-performing revenue channel. Whether you need platform-specific improvements or a full migration to a new system, we help brands streamline the process, enhance automation, improve deliverability, and ensure every campaign performs at its best.
At The Orchard Agency, we’re platform agnostic and focus on what matters most—helping you get results, no matter what platform you’re on.
Brands Using Automation See 320% More Revenue
A properly configured ESP can significantly boost revenue. (Source: Salesforce, 2024)
Switching to the Right ESP Can Increase ROI by 37%
Migrating to a platform that aligns with your needs improves engagement and conversions. (Source: Forrester, 2023)
82% of Marketers Say They’re Not Fully Using Their ESP’s Capabilities
Many businesses miss key opportunities by failing to leverage advanced platform features. (Source: Litmus, 2024)
What Our Clients Say
