Email Marketing has been called everything from an ‘untapped goldmine for business growth’ to ‘marketing’s best-kept-secret’. With an average ROI of $22.78 for every $1 spent on email, research consistently shows that it has the best ROI of any online marketing strategy converting at an extremely high rate.
If your email marketing campaigns are not performing, your email marketing copy may not be written to convert.
269 billion emails were sent and received each day in 2018, and this figure is expected to grow to almost 320 billion daily emails by 2021.
WHY IS EMAIL MARKETING COPYWRITING IMPORTANT?
To break through the noise, businesses need to make sure they are engaging customers and providing value and interesting material to consumers.
Did you know:
- Companies who invested 20% or more of their marketing budget on email were 8x more likely to see sales boosted by 50%.
- 35% of marketing emails are opened based on the subject line alone.
- 21% of marketing emails are marked as SPAM
- 69% of emails marked as SPAM are labelled based on the subject line
Copywriting for high-converting emails is an art. Without well-written email copy, you’ll struggle to keep your list engaged and convince them to switch from passively consuming your content to becoming loyal paid customers.