Category: Email Strategy

23 - 03 - 2014

In Search of the Perfect Welcome Email

Why it's important to craft a good welcome message and what factors you need to consider when building your own.

18 - 03 - 2014

Subject Line Length and Open Rates

Find out how subject line length plays a role in email marketing and what character lengths email clients allow.

09 - 10 - 2013

Xmas Email Marketing

Hints and tips to help improve your Christmas email marketing messages and get cut-through during the festive season.

27 - 08 - 2013

Subject Line Symbols for Email

Thinking about adding symbols to your subject line? Learn what you need to consider before doing so in your next campaign.

The Orchard Agency is a Melbourne-based email and marketing automation agency helping brands across eCommerce, B2B, and service industries grow through smarter, data-led communication. For over 15 years, we’ve partnered with businesses from startups to multinationals to harness the power of email marketing and drive meaningful results.