Email Database Growth Strategies That Build an Engaged Audience
Build a high-quality email list that fuels engagement, retention, and sales
The average email marketing ROI is $38 for every $1 invested.
Prior to engaging your database, we perform an email audit and customer analysis to understand your buyers’ demographics, behaviours and pain points, which underpin every campaign and automated sequence that follows.
Customers are 138% more likely to shop online if they receive an email.
Database management, segmentation and list hygiene are also central to the long-term success of an email marketing strategy, which should encompass all elements of the customer lifecycle, from acquisition and activation to retention. Also, we’ll often supplement email with SMS marketing support to make sure we’re utilising all customer touchpoints for your brand.
Campaign segmentation can increase revenue by as much as 760%.
Once we get to know your brand, your goals and your audience, our strategy guides what email marketing looks like for your brand. Each campaign and sequence is then designed and written by our team of in-house creatives, all while you enjoy the fruits of our labour – an engaged database.
How a Quality Email Database Improves Engagement & Revenue
A well-built email database is a high-value business asset. When you attract genuine, interested subscribers, segment them properly, and deliver relevant content, your emails will perform better, convert more, and retain customers longer.
At The Orchard Agency, we help brands grow not just bigger lists, but better ones. Through strategic lead capture, smart segmentation, and ongoing list hygiene, we ensure your email database is filled with engaged, high-intent customers ready to buy.
60% of Consumers Prefer to Receive Promotions via Email
A well-built email list remains the most effective channel for customer engagement. (Source: HubSpot, 2024)
High-Quality Lists See 3X Better Engagement
Well-segmented and organically grown email lists achieve three times higher open and click rates. (Source: Campaign Monitor, 2023)
Personalised Emails Generate 50% Higher Conversion Rates
A quality database allows brands to send more relevant, high-converting emails. (Source: Statista, 2024)
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