Our lead generation process utilizes today’s best online marketing tools to identify where your leads are, develop targeted campaigns to best talk to their needs, and create optimized conversion funnels using marketing automation tools to ensure we capture the right people, at the right stage of their buying cycle.
Our team consists of specialists in digital marketing, content development, design and user experience to generate lead growth campaigns that convert into results.
Get to know the value of every contact and identify your best opportunities. Define your lead goals and adjust their profile scores based on their own actions and behaviours so you can identify your best leads.
SEO is key to most successful online campaigns and generating high quality, targeted leads. It’s most often the first step in the lead generation process and your Search Engine Optimisation (SEO) strategy needs continual adjustment in order to stay in front of the competition.
The landing page experience will often determine the success of your digital campaign. We use A/B testing methods to optimize the landing page content, language and calls-to-action to ensure high conversion and quality lead generation.
Paid Search advertising (such as Google AdWords) is a crucial part of a successful lead generation campaign. SEM is also highly measurable and easily scalable. This allows you to run small sample tests, discover what keywords and campaigns and working, and then ‘turn up the volume’ to deliver the maximum amount of high quality leads for your ad spend and budget.
Facebook advertising has become a key traffic driver for successful lead generation. The Facebook advertising platform allows you to create infinitely personalized and highly targeted campaigns that can be rolled out incredibly fast ensuring you can react as soon as your target audience requirements change.
REMARKETING & RETARGETING
A lead generation campaign is all about finding an audience and driving traffic to your website or landing page to perform an action and hopefully convert into a sale. Retargeting and remarketing allows you to stay in touch with customers that may have fallen out of the funnel by reminding them about your product and services while they browse the internet.