B2B Email Marketing

Email That Works as Hard as Your Sales Team

We help b2b businesses leverage email marketing to nurture leads, increase conversions, grow revenue, and keep customers coming back.

At The Orchard Agency, we specialise in helping B2B organisations turn email into a reliable engine for lead nurturing, pipeline growth, and sales enablement. Whether you need a full-funnel strategy, help executing campaigns, or better automation and lead scoring, we work as an extension of your team-crafting email programs that qualify prospects, support sales conversations, and keep your brand top of mind from first touch to final close.

Making email work effectively for b2b organisations

We Understand B2B Email Challenges

B2B organisations face pressure from: long sales cycles, multiple decision-makers, and the need to keep leads engaged without overwhelming them. Add to that the challenge of aligning marketing with sales, and it’s easy to see why many B2B email programs fall flat. At The Orchard, we understand these complexities and build email strategies that nurture leads with purpose, support pipeline progression, and help your brand stay relevant at every stage of the buyer journey.

What We Help You Solve

Warm Up Cold Leads

Automated nurture flows build trust and engagement before your sales team steps in.

Shorten Long Sales Cycles

Behaviour-based sequences ensure prospects hear from you at the right moment, without the hard sell.

Improve Lead-to-Opportunity Conversion

We develop strategic content that guides leads through the funnel with timely, relevant messaging.

Support Sales Teams With Qualified Leads

Email activity and engagement help signal when a lead is ready for outreach.

Deliver Personalised, Role-Specific Content

Speak directly to decision-makers, influencers, and users-without sounding generic.

Enable Smarter Lead Scoring and Segmentation

Track engagement to identify sales-ready prospects and prioritise your pipeline more effectively.

Email Marketing Platforms

We Know The Tools B2B Businesses Rely On

These are just some of the platforms we support to ensure your email marketing performs at its best. Whether you’re wanting to nurture your current tech-stack or planting the seeds for something new (re-platform), we’ll help you grow your email channel with confidence.

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The average uplift in email & SMS automation attribution.

We help eCommerce brands unlock the full potential of marketing automation by building tailored, data-driven workflows that align with each stage of the customer journey. Whether it’s a welcome series, cart abandonment flow, post-purchase follow-up, or re-engagement campaign, we craft automated sequences that respond to real customer behaviour and preferences.

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What our customers see in email revenue growth after the first 3 months

We work closely with eCommerce brands to craft tailored email strategies that focus on driving revenue and increasing email-attributed sales. From identifying high-impact opportunities to building a strategic mix of campaigns and automation, we align every element of your email marketing with your commercial goals.

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Increased subscriber popup rate.

At The Orchard Agency, we know that a well-optimised popup can make a significant difference in growing your email database. We help eCommerce brands design and implement popups that not only capture attention but also convert visitors into subscribers. From timing and targeting to messaging and incentives, we apply proven best practices to maximise opt-in rates without disrupting the user experience. The result is a steady stream of high-quality subscribers that fuel your email strategy and long-term customer growth.

What Our Clients Say

Ellus & Krue

“Many, many agencies talk the talk but fail to deliver. The Orchard is not like ‘the many’.

If you're looking for someone to get your email marketing sorted (and done beautifully) then The Orchard should be your email marketing partner of choice.”

The Orchard Agency assists Ellus & Krue as an Australian Klaviyo Platinum Partner

Swiss Line Cosmetics

"The Orchard is one of the best email and design agencies you will find in Australia. They helped Swissline Cosmetics transform our email marketing and lead management and helped us drive significant e-commerce growth."

Starward Whisky

"The team at The Orchard Agency are a true extension of our business. Subject matter experts that have delivered exceptional results and brought a whole new level of knowledge into our marketing automation efforts. Highly recommend."

Veneziano Coffee Roasters

"We engaged The Orchard Agency to assist with our email marketing strategy and campaigns. Their team have provided great strategic advice, technical support and ultimately strong campaign performance for our online coffee business. They are a highly valued partner."

Make It Mine

"I have worked with the team at The Orchard Agency for a number of years now. From integration through to campaign delivery, their product and industry knowledge is second to none. They're an absolute pleasure to deal with and extremely thorough in the high level of support provided."

The Orchard Agency assists Light My Bricks as an Australian Klaviyo Platinum Partner

Edible Beauty

"The Orchard have been invaluable for email marketing support for our business. They are not only highly responsive and professional, they provide us with very effective advice and email marketing strategies. I would highly recommend their services."

Skin Matrix

"We cannot recommend The Orchard Agency highly enough, the team have helped our e-commerce email automations with highly engaging and professional and on point email designs. I love brainstorming our monthly marketing campaigns and creating new marketing opportunities that creates a more impactful customer relationship. Thanks guys!"

Light My Bricks

"The Orchard have played a massive role in helping up our digital marketing game, particularly from an email marketing perspective. From their creative, strategy and execution - they've done a bang up job helping us transform from startup to a globally recognised brand."

Daily Jocks

"Fantastic Email Marketing agency, we saw a positive return on investment within the first month of reworking our Klaviyo flows. Graphic design & copywriting of emails is very engaging and tailored to fit our audience."

Moxie

"Every time we have an interaction with The Orchard Agency, I always think to myself "where have they been all my life?!" What I appreciate most is that they not only have the tech know-how, but also stellar EDM design and copywriting capabilities that really work for our brand. Couldn't be happier!"